This is a Self Esteem audio from Louise Hay with subliminal affirmations embedded under the music track which are designed to raise your self esteem and Eliminate Negativity. You can’t hear the words, yet they work on your subconscious thinking to help change the way that you think.
A subliminal message is an affirmation or message – either auditory or visual – presented below the normal limits of human auditory or visual perception whose aim when used for the purpose of restoring emotional health is to eliminate negativity.
For example: The Subliminal signal might be inaudible to the conscious mind because it is below the conscious threshold of hearing, (but audible to the unconscious or deeper mind) or might be an image transmitted briefly and unperceived consciously and yet perceived unconsciously.
While this definition assumes a difference between conscious and unconscious, this might be misleading in the understanding and use. It may be more true to suggest that the subliminal message (sound or image) is perceived by deeper parts of the mind. Most assume that part of the mind to be a single integrated mind.
How do Subliminal Messages work?
Subliminal messages gain their ability to influence from their hidden presence. They are able to circumvent the conscious awareness and its critical functions.
For example, if you were listening to a Subliminal Session for weight loss and you were able to hear the affirmations “I am Slim and Trim” your conscious mind would object. It would say to itself “What a load of crap I am fat and hate my body”. The idea is that since you are unable to criticise the affirmation when you can not consciously hear it, it is accepted by the sub conscious mind without comment or rebuttal.
This route to influence or persuasion would be akin to auto-suggestion or hypnosis wherein the subject is encouraged or induced to be relaxed so that suggestions are directed to deeper parts of the mind; some observers have argued that the unconscious mind is incapable of critical refusal of hypnotic or subliminal suggestions.
The first well known (but totally made up) case of Subliminal Advertising was in 1957. A Fort Lee, (New Jersey) drive-in theater did an experiment. They tachistoscopically flashed the words ‘Drink Coke Cola’ and ‘Eat Popcorn’ for 1/3000th of a second every 5 seconds. They did this over Kim Novak’s sensuous face throughout the movie during a 6-week run of the film Picnic. The subliminal message was the brainchild of NY market researcher, James Vicary. James boasted that Coke sales in the lobby increased 58% and that popcorn sales rose 18%. An avalanche of criticism from outraged citizens and congressmen produced more research on the subject. Thereafter, conflicting results have been bandied ever since.
About subliminal messages – A brief description
- A signal or message designed to pass below (sub) the normal limits of perception.
- An inaudible to the conscious mind (but audible to the unconscious or deeper mind)
- An image transmitted briefly, unperceived consciously, yet perceived unconsciously.
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